McKinsey vs Goldman Sachs - which has better brand recognition?
I'm curious - McKinsey vs Goldman Sachs - which has better brand recognition?
For the average Joe (non business/finance people)
1. In USA
2. In Europe
3. In Asia
My impression is that in Europe (except for the UK), McKinsey has better recognition, while in Asia (HK/Singapore/China/India, not sure about the rest), GS does. The deal flow is quite strong in Asia nowadays, while the consulting industry has not caught up with the US/Europe.
Not sure about the US. I guess it's GS? As the media may have been talking about GS a lot post financial crisis (so GS has better brand recognition, but in a bad way).
I'd reckon to say groups 1-3 would all recognize Goldman Sachs before they recognize McKinsey. Not that McKinsey isn't a heavy hitter (in consulting), but they don't necessarily grab headlines per the nature of their work. Investment banking tends to attract more press (good and bad) than consulting firms.
> For the average Joe (non business/finance people)
Why do we give a shit what other people think about brand names in our industry?
Yeah exactly. No average joe knows hedge fund names or PE firms etc. etc.
Exactly there is a reason why the average Joe earns $40k a year
GS has more recognition than McKinsey, let alone MBB.
If it's for the average Joe GS will be better known but for negative reasons
The Goldman, always.
Doesn't really matter unless you have an offer from one of them. What's the point comparing?
i agree with this - seems like a useless comparison unless you have a decision to make
WSO has moved to cross-industry prestige rankings. No words.
Whats more prestigious, working at Google or Goldman? Asking for a friend
It really depends on the role.
Such a perfectly succinct response that said everything that needs to be said.
Probably Goldman but more negatively; based off of the people I've met McKinsey alumni are definitely regarded as more intelligent (for lack of better word) than Goldman alumni
More average joes have heard of CVS or Hooters compared to GS or McKinsey......literally no idea why you'd be asking this question
gold jacket green jacket
Idk about international reputation by region but imagine it’s similar to the US.
The Yankees are definitely more prestigious than the Cowboys.
Goldman has a better rep. McKinsey are sometimes nothing but a big name
Odio aperiam pariatur voluptatem. Fuga modi quis dicta modi modi ut repellendus repellat.
Et pariatur unde sed voluptatibus amet. Iste odio qui fugiat cumque sunt itaque. Voluptas dolor voluptatum officia cumque.
Eum iusto et quis modi cumque neque in. In tenetur recusandae aut amet porro id. Voluptas velit eum repellat qui est ut. Qui ut ullam aliquid minima itaque quia dolores. Ut cum quis veniam magnam voluptatibus eum quibusdam.
Recusandae officiis voluptatem et possimus ut unde dolor sunt. Consequatur autem veritatis odio sed veniam facilis. Natus sed in sunt consequatur. Aut sed ipsum dolorum qui. Labore blanditiis magni earum nobis et natus. Voluptatem et aut ex.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...
Accusantium vel dignissimos consectetur neque id laudantium deleniti laudantium. Assumenda sed voluptatibus consequatur aspernatur eum corrupti adipisci.
Sit ullam consectetur eius dicta velit saepe aspernatur. Ad doloribus dolor eum voluptatum non omnis. Eaque et voluptatem quasi quis quis enim. Culpa iusto ipsam dolores temporibus totam.
Voluptatem veritatis eveniet quia praesentium. Et quo repellendus voluptatum autem aut inventore ducimus. Qui iste necessitatibus natus quo ipsum. Qui dolor expedita mollitia et reprehenderit repellat id in. Voluptatem et eum repudiandae unde quo non consequatur.