Family business vs banking

Fellow monkeys,

Friend of mine has a family business, global brand in its niche and significant growth potential (expansion in adjacent markets) around 2-5m EBITDA as an indication of the size.

He is torn apart between the usual 2+2 banking PE and joining the family biz straight out of college.

What are in your experience the pros and cons of this move?
Would a 3/5 years career in IB/ PE help significantly down the line? (Networking, learning how a business is run, large exposure to different sectors/ seasoned professionals)?

 

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